Product mining

shaping a Europe wide
fashion e-commerce

Soley optimizes complex product portfolios. Their service is highly diverse and needs to stay adaptive.

The solution was to introduce a new terminology: Product Mining.

The resulting narrative was adapted to countless white papers, presentations and social media assets.

It was quite exciting to be team lead of nine people: graphics and 3D.


Together we produced content for every media, seasonal shootings and as much good vibes as possible.

I further supported Soley with a full set of templates: whitepapers, social media posts, adjustable graphics and the open figma files, resulting in a completely independent workflow on their side.

It was quite exciting to be team lead of nine people: graphics and 3D.


Together we produced content for every media, seasonal shootings and as much good vibes as possible.

tasty little vectors

tasty little vectors

Personally, I am a big fan of clean and crisp vectors. All assets are handmade.

Oliver Tschernick Art Director

Oliver Tschernick Art Director