We assisted the launch of a smart living pilot project acting as a blueprint for more communities in the future.
Within 6 weeks we designed a journey integrating digital and physical touchpoints, structured the content and managed the design and production.
carsharing servicedesign
We also developed a pricing system for the integration of smart's fleet-share service. Being part of the shared infrastructure, we integrated pricing models into the rent and defined a community system regarding ownership and responsibilities.
6 Industry partners,
15 information systems.
Across all touchpoints
With media ranging from print to digital and from social concepts to a guiding system, we delivered a holistic and accessible solution for launching FLB, matching the needs of the heterogeneous community.
The project won the vision-award of the german real estate society 2021.
